Saturday, February 28, 2009

Condo developer aims to conquer pink-slip fever

Toll Brothers is pulling out all the stops to lure buyers to its New York City condominiums.

On top of recent price cuts of as much as 37% at its new Williamsburg luxury condo One Northside Piers, the big Horsham, Pa.-based developer is now offering to first-time home buyers the safety net of hard-times mortgage insurance. If a buyer loses his or her job, the developer is offering to make mortgage payments for up to a year at all three of its New York City luxury condos—Northside, 5SL in Long Island City, Queens, and 303 East 33rd in Kips Bay, Manhattan.

“In the past, these programs were not a necessity,” said Scott Avram, a senior project manager at Toll Brothers. “These are uncertain times. We are always trying to think of creative ways to help buyers make a purchase.”

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